Beef and Dairy Cattle Animal Welfare: Market Opportunities and Threats [2012 - 2015]

Co-Principal Investigators:

Project end date: January 14, 2015

This is a USDA – National Institute of Food and Agriculture funded grant, via Kansas State University as the lead, and co-implemented in the MSU Department of Animal Science, with collaboration from the Department of Agriculture, Food and Resource Economics at MSU.

The long-run goal of this project is to improve the situation presented by growing animal welfare concerns for U.S. beef and dairy cattle operations.  Specific objectives include:

  • To engage producers to benchmark knowledge and awareness,
  • To identify and document perceptions of animal welfare issues from both consumer and producer perspectives, and
  • To disseminate generated knowledge widely and effectively through novel and practical outreach efforts

Implementation Jan. 2012 – Jan. 2015.

View a presentation on this research “Benchmarking Industry Self-Perceptions Regarding Animal Welfare” by Glenn Tonsor, Kansas